Month: April 2019

Categories
Human Resources

Recruiting with Half a Funnel

Don’t Search with a Stubby Funnel!

Some hiring managers in the building materials industry are start their recruiting process in the middle of the funnel by only focusing on candidates that show INTENT. . .

The candidate pool is seen as the candidates they already have a relationship with, candidates applying to jobs online, and candidates that happen to be referred.

If we want control over the search, we should be able to develop intent within a candidate audience.

This is done by adding three stages prior to the Intent step to drive more activity.

Mapped >

Comms >

Interactive >

Intent >

Mapped – An audience that a search team is able to identify independently by name within the market. During the second step of our recruiting process, we begin to scrape data to find out as many applicable candidates in the area as possible. Typically we make two maps, one of a large audience of candidates that are acceptable, then one small audience of candidates that are knockouts. Citing the Pareto rule, we likely want to spend 80% of our time with the knockouts, but we still want to have efforts on that other 20%, those should just be more automated and at a larger scale.

Comms – An audience a search team actually has an ability to communicate with, whether by social media, email, or phone. After mapping the market, we begin using 3rd party sources to find emails and phone numbers in order to make contact. We want to make sure we are getting the opportunity in front of them from as many angles as possible.

Interactive – The group of candidates that are responding to your outreach or opting in through different marketing channels. As candidates are seen as not a fit or not interested, they are moved off of the interactive candidate list and onto an out of process list. An interactive candidate list should be completely filtered out before interviews take place.

Intent/Roster – The candidates that are qualified and show Intent in pursuing the role. Here we are building out a roster irrespective of compensation levels. Using a Roster, we can compare candidates we interview to the entirety of the market and be more confident in how we make our offers. It is easy to believe a role is paying a median wage for the type of candidate that’s being searched for, but it is a much more honest look when you are staring the numbers from a search’s specific market in the face.

If we extend our search funnel and start to drive more and more activity, we will increase our candidate pool without decreasing our average quality of candidate – which leads us with access to not only more candidates but better candidates altogether.

There’s a lot more information on this process in my video series called the Sixty Second Strategy Series – check it out!

Categories
Human Resources

FAQ: “What Questions Should I Ask During an Interview?”

Focus on Interview-Specific Questions

It’s more about crafting questions unique to your interview, as any question that can be applied to all interviews is probably not that polarizing (aside from compensation, etc).

When it comes to the role, outside of experience, aspirations, and flexibility, what is functionally or situationally important? Add one or two of these topics to the base focus topics. For a salesperson, this might mean their current network.

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Base Focus Topics:

1) Experience
2) Aspirations
3) Flexibility

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EXPERIENCE

Questions focused around a candidates technical ability as well as their interactions with coworkers.

– What’s your experience selling windows?
– What territories do you cover?
– When it comes to approaching a cold lead, whats your standard operating procedure?

ASPIRATIONS

Questions looking for ideas on how a candidate sees their career developing long term.

– What does a successful career long term look like to you?
– How do you want to see your career develop long term?
– What type of environment would keep you producing at your best?

FLEXIBILITY

Questions to gauge overall flexibility of candidate functionally and travel-wise.

– If we were to introduce facing contractors into the mix, would that make you more or less interested in this role?
– How much overnight travel are you comfortable with?
– If there was a chance we needed you to relocate within the first four years, would that make you less interested in this role?

NETWORK

Questions to understand what the candidate’s current influence or reach is in regards to the product they will be selling. Imagine this interview is for a manufacturer and this salesperson is driving specifications with architects.

– How familiar are you with the architect community in the assigned territory?
– What groups or associations are you a member of?
– What do architects like seeing most?

Categories
Human Resources

All Hat, No Cattle: Avoiding Hiring Duds

PASSIVE CANDIDATES

Anyone who handles recruiting has heard all about passive candidates…

It’s the #1 recruiting buzz-word of our time!

Are they actually even any better? How can we avoid hiring someone that’s all hat and no cattle?

Finding the Real Deal. . .

Check it out, LinkedIn did some research on employees in the market and 18% of professional employees are what we call “Active” — they’re out there trying to find a job, actively applying to postings and networking to find opportunities…

LinkedIn also says 20% of employees are “Super Passive” or “Fixed” meaning they’re not interested in talking to anyone about jobs. They’re pretty much giving the finger to recruiters on a weekly basis. They’re in love with their current employer — and props to that employer for having such a great environment that the candidate doesn’t want to be bothered with approaches about other opportunities!

Here’s the real kicker… LinkedIn’s research says 62% of employees are open to considering a new opportunity but they AREN’T actively looking. They’re happy where they are, but they do ultimately want to develop their career long term. At the same time, they aren’t applying to job postings or calling back every copy/paste recruiter sending them crappy emails.

These last two groups are your rockstar candidates. They’re in the zone, they got the blinders on, they’re working hard. They are so bombarded with job postings and crappy recruiting emails that it all becomes static. They’re numb to job descriptions and their resume is out of date. They’re hesitant to deal with the stress of a job search or being in an interview process.

So why are they even valuable?

⭐ They’re certified and accomplished
⭐ They’re highly effective and impactful
⭐ They’re excitable and motivated
⭐ They’re honest and authentic

Simply put… You might just run across a rockstar by chance (but you probably won’t).

Successful Partnerships and Communication

Leaders in the building materials industry have always relied on job postings and contingency recruiters to find their talent.

Many aren’t creating an employer value proposition and most who do aren’t doing it well.

This isn’t their fault, they have active candidates banging on their doors – they don’t have to sell the job when the person applying already wants it!

Passive candidates take more time, they’re harder to reach, they’re harder to sell and they expect much more in the recruiting process.

But they’re worth it…

They deliver. 🚚

Which is exactly why restricting yourself to active candidates is the #1 cause of early turnover also known as the dreaded “coin flip” of hiring…

Look, 46% of all hires turn out to be mis-hires within eighteen months. Then what? You’re back to the drawing board wasting more time finding a replacement.

Do it right the first time

While passive candidates are the perfect target for strong recruiting, don’t let another recruiter speak with one of your possible candidates without first crafting a real compelling reason to attract the best candidates in the market.

If you’re looking to supercharge your recruiting process… check out Elite LBM Talent: The Blueprint (link)

Categories
Human Resources

Top Five “Meme” Strategies for Recruiting

Don’t believe the hype!

I’ve seen a lot of different ‘gurus’ on LinkedIn and Facebook pushing random strategies that don’t really seem to move the needle. Given that I need to continue to communicate and share content, I thought I would share a couple of strategies I see over and over that don’t get it done….

1) Write great job descriptions!

 In modern times, reading a job description is like reading IRS paperwork. Many believe if you change the layout, change the verbeage, change the focus – you will have a pretty nice job description that everyones interested in.
The only issue is you don’t want everyone to be interested in it, you only want qualified candidates interested. In our process, we ditch the job description (for the most part) and create a job invitation that doesn’t look anything like a description to filter and entice the right kind of people to opt-in for a conversation.
Wow, look at this inviting and interesting piece of paper!


2) Buy a job posting on LinkedIn/Google/Indeed!

This is a fair strategy if the role itself isn’t of a critical focus. Typically, paying for job postings does not get a good return if you’re looking for someone at the top of their game. Reason being, typically the best candidates aren’t surfing the web for job ads, they’re too busy knocking the cover off of the ball every single day. They may not even be answering emails or calls from recruiters… You won’t typically find your best candidate on a job board.
“You’ll have qualified candidates in 24 hours!”

3)Post status updates on LinkedIn/Facebook/Twitter that you have an available job!

Now, this is a great action to take, but not what we would call a full strategy. Many gurus are espousing that if you just update your status every day eventually the right person will show up on your doorstep. Wrong. It does move the needle a teeny bit, but a social update action should really be one step in a huge outbound process you’re creating.
“HEY EVERYONE, I NEED A SALESPERSON!!!”

4) Host a Periscope/Facebook Live to Recruit Candidates!

This one is actually kind of funny because I can only imagine how a hiring manager would feel after attempting this one if they aren’t from a Fortune 500 (or more likely, 100) company. For those that don’t know, Periscope is a live streaming platform. You can get on and stream a video of yourself and interact with commenters.

This would be great if you are Coca Cola, Gucci, Apple, or gigantic names that would end up driving a lot of traffic by name alone. If you are a local or regional distributor, you will likely spent 15-30 minutes sitting in a room of 5-10 people that have nothing to do with what you’re looking for.

5) Make a Recruiting Video and Post it to LinkedIn/Facebook/Youtube!

 From this list of five, this suggestion is actually very good if you make a high quality video. I have seen companies phone it in with their recruiting video where its either a person talking into a camera for 2-5 minutes, or its a Windows Movie Maker edited introduction of the office that just looks terribly low effort.
If you’re interested in employing this tactic, it’s really all about showing who your company is and why someone would want to work there. This is effective because it gives a direct look at your firm internally and could possibly end up going semi-viral depending on the quality. The issue is, most people phone it in.
If you’re interested in getting some strong recruiting process that will work time and time again on a long-term recruiting horizon. Check out our Recruiting Blueprint located at www.legacysearch.net/elite-talent-blueprint
Categories
Company Spotlight

Pella’s History

Pella Windows and Doors

Pella was started from humble beginnings in the Dutch community of Pella, Iowa. Back in 1925 Pella residents Pete and Lucille Kuyper had the chance to invest in a new product that rolled up and down on home windows and jumped at the chance. This investment, along with a desire to enrich the homes and lives of others, lead the couple to start Pella.
The Pella Corporation is owned by the Kuyper family to this day. The professionally managed company has 10 different manufacturing facilities and more than 200 window and door showrooms. The team has grown to over 6,000 employees since that first investment in 1925.
Ever since the beginning, Pella has been known for its innovative products and cutting edge technology. The company has been awarded over 100 different patents for products and designs. Pella invented the first double hung window that can be washed from inside the home. The innovative window pivots so owners can clean them from the inside.

Environmentally Healthy

Pella has long considered the impact its company has on the environment and wears the badge of being an environmentally friendly company. The company has taken a comprehensive approach to environmental stewardship in a variety of ways. The company maximizes recycling opportunities wherever possible, practices responsible forest management by replacing trees that they cut down, and uses the latest in waste management strategies and makes sure that all Pella products are made to last.
The company has respected the environment since the very beginning not only because it has been good for business but because it is the right thing to do. In 1950, company founder Pete Kuyper said “We recognize our responsibilities as stewards of our natural resources and the environment, and will avoid wasteful or harmful disregard of the environmental effects of our operations.”
This deeply rooted philosophy of environmental stewardship has lead Pella to receive numerous environmental certifications and awards over the century the company has been in business. Some of these are:

ENERGY STAR

Pella is a volunteer partner in the U.S. Environmental Protection Agency’s ENERGY STAR program and is dedicated to building products with superior energy efficiency. Pella has been recognized as an ENERGY STAR Partner of the Year nine times in recognition of our commitment to delivering and promoting the use of energy-efficient products.

NFRC

As a founding member of the National Fenestration Rating Council (NFRC), Pella manufactures and promotes the use of highly energy-efficient products.

U.S. Green Building Council

As a member of the U.S. Green Building Council (USGBC), Pella encourages the use of the LEED® certification processes and offers products that can contribute many LEED points to help achieve LEED certification.

Forest Stewardship Council®

Pella has been awarded the Forest Stewardship Council (FSC) Chain-of-Custody (CoC) Certification. As an FSC certified company, Pella can offer the option of windows and doors made from wood certified* to have been harvested from well-managed forests.

Governor’s Environmental Award

In 2007, Pella Corporation was awarded the Iowa Governor’s Environmental Excellence Award for its leadership in waste management by recycling scrap wood generated in manufacturing Pella wood windows and doors.

EPA Pollution Prevention Award

In 2006, the U.S. Environmental Protection Agency recognized Pella with its Pollution Prevention for Environmental Excellence Program honorable mention award for the company’s efforts in supporting the environment through responsible manufacturing processes.
Those are just to name a few to show the Pella dedication to environmental Stewardship as the list goes on and on.

Pella: Forward Thinking

Pella creates beautiful windows that come in wood, fiberglass, or vinyl frames. Each selection comes with a distinct advantage based on how and where they will be utilized. These advantages can each be weighed in the comprehensive product selection feature on the Pella website.
Pella offers a huge selection of doors including: hinged, bifold and Multi-Slide Patio doors, Garage doors. Entry doors that come in fiberglass, steel, and wood. They also offer storm doors and garage doors that are made with the same high-quality standards as the rest of the Pella product lineup.
Pella has started to look to the future by making many of these products “smart” with their innovative Insynctive Technology.
One example of this is the Motorized Blind and Shades products. Pella’s between-the-glass blinds and shades with Insynctive technology make every day a little easier – you can raise, lower and tilt your blinds and shades from anywhere in the room with the Insynctive remote control. Or for even more convenience, control your shades with your smart device and program them to raise and lower automatically.
The Insynctive technology is also installed in several different window and door products that utilize built-in sensors that are embedded at the manufacturing level to notify owners whether windows and doors are locked and secured electronically. These electronic signals are sent to the “bridge”. The Bridge is the brain of Pella’s Insynctive smart home solutions. It connects Insynctive products to the Status Indicator or a compatible home automation system for more monitoring and control of your windows and doors. There are even smart phone home automation apps that can be utilized to control your homes doors and windows from a smartphone!
The Pella company’s products may have changed a great deal over the last century but the main idea of “enriching the homes and lives of its customers with the best products possible” has not changed since Pete and Lucille Kuyper found the company back in 1925.
Categories
Human Resources

Candidate Mapping: Strategies to Consider

MARKET MAPPING

Researching recruiting targets to attract

Business is war, and you’ve got to have good intel to win. In this crucial second step of the recruiting process, you need to work on mapping out your territory as densely as possible.

MARKET SOURCING

For example, if you are a window distributor, you should define every single other distributor selling windows within a 25-50 mile radius (you may have already done so for a SWOT or something of the like in the past).

Once you have that list, and are confident in it, its all about figuring out /exactly/ who is working for them. It is a bit different approaching someone from the hiring firm itself, but on our end as an agency, we have a couple of tricks to get the exact roster information without tipping anyone off that a certain employer is looking for new salespeople.

This stage is all about setting a plan, setting targets. If you have this in order, it makes your recruiting steps much much easier and clearer.

AUTOMATED OUTREACH

Create a funnel for each role you are interested in recruiting for and run applicable traffic to it. These should be associates you have identified within your market.

This means creating a strong employer brand and consistently selling your company. Many firms only sell their product, but its just as important to sell your company to the open market. This includes videos, blogs, and automailers.

Consider this more as a marketing campaign that’s focused on establishing and understanding and driving interest behind the company and opportunity.

 

GENERAL REPORTING

This applies more for when you have a relationship with a great external recruiting team (ours). However, even internally there should be strong reporting on each individual name and employer that is being targeted as well as the status of each relationship.

That report will keep the hiring manager objective on the status of the search as a whole. This is to make sure the targeted candidates are on the right track instead of waiting to see inapplicable candidates that are pressing for an interview.

INTERESTED IN MORE STRATEGIES?

Want to learn about the recruiting process as a whole, and how you can implement our system on your own?

Check out Elite LBM Talent: The Blueprint (link)